Thursday, January 24, 2013

SAVE the Date! Mobile Money Payments Conference in Ghana March 12-13th, 2013


A 2-DAY CONFERENCE ON MOBILE MONEY PAYMENTS IN GHANA

Venue: Ghana Technology University College, Accra-Ghana

Ghana Telecom University College (GTUC), Accra-Ghana is looking forward to hosting a conference on the uptake of mobile money in Ghana and is pleased announce Peter Zetterli, CGAP (Consultative Group to Assist the Poor)/World Bank Group as the Conference Keynote Speaker. Peter Zetterli works with CGAP’s Technology and Business Model Innovation Team on understanding and catalyzing the developing branchless banking sector in Ghana. With the goal of raising an awareness of the product and encouraging usage, researchers Ms. Abena Offe and Mr. Yaw Owusu-Agyemang at GTUC in consultation with researchers from the University of North Carolina at Pembroke, USA—Prof. Edwin Clifford Mensah and Prof. Zhixin “Richard” Kang, are planning a 2-day mobile money conference in Ghana from March 12th -13th, 2013. The conference will bring all the relevant stakeholders in the mobile money industry in Ghana together to deliberate on the barriers to the adoption of mobile money and the strategies to mitigate the barriers to promote awareness and enhance the uptake of the product. Unlike M-PESA in Kenya, the introduction of mobile money in Ghana, has met the reticence of Ghanaians. Unfortunately, the high mobile phone penetration rate (over 90%) in Ghana, coupled with the millions of dollars spent by Telcos to promote the product is yet to translate into reasonable adoption rates.
 
Attendees include:
  • Telecommunication Companies (MTN, TIGO, AIRTEL)
  • Government Representatives/Agencies
  • NGOs
  • Traditional leaders
  • Women’s Groups
  • Academic Researchers (International and Domestic)
  • Utility Companies
  • Financial Institutions
  • General public welcome
 
We are pleased to note that this is the first of a series of blogs to track the conference. Click here to read more about the conference. For registration and further information on the conference, please contact edwin.mensah@uncp.edu/zhinxin.kang@uncp.edu or the Office of Research and Consultancy Services at Ghana Technology University College (GTUC) on Tel: +233 302200610 / 0202698207, email: orcs@gtuc.edu.gh/aoffe@gtuc.edu.gh.

Tuesday, January 22, 2013

SIM Registration and Financial Inclusion in the "Silicon Savannah"

By Kevin P. Donovan

In the past few years Kenya has received widespread acclaim as a rising digital power on the African continent. Terms like ‘Silicon Savannah’ are now used to describe the success and excitement around Kenya’s ICT industry, with Safaricom’s M-Pesa leading the way. But this progress did not arise accidentally; it took committed political, bureaucratic and corporate leadership, including the reform of trade, tax and financial rules. Yet new regulations may threaten the success of Kenyan ICT, especially for those most in need of its opportunities. This post explores how one of these new developments - the case of SIM registration - may be inadvertently diminishing the positive aims of mobile phones and financial inclusion (though others, like the drive to shut-off counterfeit phones deserve attention, too).

As of the beginning of 2013, it is illegal to use an unregistered SIM card in Kenya, with violators facing disconnection and the possibility of both a steep fine and multiple years in prison. Kenyan government officials say that the law - which requires mobile users to provide official identity documents to activate a SIM card - is necessary to curb the use of mobile phones in crimes ranging from kidnaping to hate speech. With an upcoming election and fears of violence, the government has been pushing ahead firmly. Unfortunately, the policy change has been marked by confusion: with only a few days to go, compliance was only 80 percent, with one operator reporting as few as 63.7 percent of its subscribers had registered. Operators experienced logistical difficulties getting registration data from remote parts of the country, and The Nation reported that customers were confused about whether mobile money customers (who were already registered due to Know Your Customer laws) would need to register again.

Kenya is not alone in this push. As Aaron Martin and I have documented in a recent paper, in the past 6 years, 48 out of 54 countries in Africa have started requiring the registration of personally identifiable data in order to activate a prepaid SIM card. Given the lack of political opposition and privacy protection across the continent, this significant policy change has received little attention; however, it is likely to limit access to mobile connectivity, raise unaddressed questions about privacy, and indeterminately change the dynamics of financial inclusion.


SIM Registration in Africa (Oct. 2012)
Red is required; green is not required; blue is unknown.

Raising Barriers to Mobile Connectivity

At first blush, requiring an identity document to activate a SIM card may not seem particularly onerous. After all, many of us provide more than just an ID to open our mobile accounts. Yet, the reality for many African mobile subscribers is far more difficult. Geographic dispersion and poor infrastructure make travelling to registration outlets a difficulty. More fundamentally, tens of millions of Africans lack formal identity documents, either because they never received them or have lost them over the years. The success of mobile phones in Africa occurred because barriers to entry were lowered to a bare minimum thanks to market competition and business model innovations like prepaid airtime. 

Even slightly raising the barrier can prove to be sufficiently exclusionary for millions. Following SIM registration requirements in Zimbabwe, the two leading operators lost two million subscribers. In South Africa, MTN lost (PDF) nearly a million subscriptions and growth for the industry slowed considerably afterward. In the past week in Kenya, more than 1.2 million SIM cards were shut off because they were not registered by the December 31st deadline. While some of these were unused accounts, many more were people who could not - often through no fault of their own - register their SIM cards.

This additional hurdle to mobile connectivity may be a worthwhile trade-off in a legitimate effort to fight crime, yet it’s unclear that this is the case for two reasons. To begin, while governments like Kenya’s justify SIM card registration as a means to curb crime, there is no reliable evidence that these policies lead to a reduction in crime. In countries like South Africa or Nigeria where SIM registration policies are already in effect, pre-registered cards are easily obtained; where that isn’t possible, a criminal could easily use a foreign SIM card on roam. The trouble is compounded because, as our research shows, in many countries, opposition to SIM card registration from politicians, civil society and private industry is ignored. The lack of countervailing power in general means that governments have not had to provide objective, independent evidence of the efficacy of SIM card registration. While rules about identifying communication can certainly be legitimate, the ways in which SIM card registration has occurred often fail to meet desirable standards of democratic policymaking. The result, unfortunately, are new barriers to the positive opportunities of mobile connectivity.

Linkages to the Financial Inclusion Agenda

But what does all this mean for financial inclusion? Here the results are less clear, but a couple of possibilities are emerging. As mentioned above, many mobile network operators (MNOs) have expressed opposition to SIM registration requirements, both because the onus of registration falls upon them and they stand to lose substantial numbers of subscribers. While many MNOs remain opposed, in some cases they are changing their tune. On the one hand, governments have shown their unwillingness to listen to resistance, but, perhaps more importantly, mobile operators have begun to see new business opportunities: the growth of personal identification means MNOs are better able to target their services and sell data to other companies, perhaps making SIM registration profitable.

Already, the CTO of MTN Nigeria is publicly advocating for SIM registration information to link banking, health and driving license data. In Kenya, the operators are using SIM registration as a means to “gain useful insight on prepaid customers [and] develop a more targeted approach to segments of our consumers and entice them to pick post-paid services”. Following SIM registration, Vodacom South Africa was able to increase (PDF) “implementations of direct prepaid campaigns resulting in significant prepaid churn reduction from 48.1% at Q3 2008 to 38.1% at Q3 2009”. This reduction in churn may be complemented by bundling, analyzing and selling transaction data, not unlike Google or, more recently, MasterCard in the United States.

The success of new financial inclusion initiatives such as microloans and insurance is believed to hinge on these new forms of data collection and analysis. The vast majority of Africans lack a formal credit history, meaning that potential lenders are unable to model and manage risk. As Timothy Mwololo detailed at the IMTFI conference in December, already Safaricom is beginning to build credit scores through accessing official and private databases for its M-Shwari micro-banking product (which, incidentally, garnered 1 million users in its first month, already receiving deposits of Ksh 1 billion and issuing credit of KSh 140 million, according to The Star). Other operators are following suit: in September of last year, Airtel announced a partnership to sell insurance in seven countries with South African insurance giant Sanlam.

This is a significant shift from the traditional microfinance model of relying on existing trust and social pressure to ensure repayment. As microfinance evolves towards more individualized and commercial models, including new products such as insurance, “more mainstream financial tools such as credit bureaus and credit scoring are already starting to be used” (Schwittay 2011). As a recent industry report detailed, “there is an opportunity for lenders to chart another path, using increased computing power and new sources of information and data (including mobile phone usage patterns, utility bill payment history, and others) to build better risk models” (Baer et al. 2012). While in some cases this data will be population-level, in many it will be tied directly to individual identity, often through the use of SIM card registration data. For example, one Asian consumer lender “found that delinquencies on mobile phone bills were 60 percent more predictive of eventual small-loan defaults than were delinquencies on loans from other banks. Even the choice of payment plan for the phone bill, a seemingly unimportant variable, was found to be just as predictive as the second-best variable available from the credit bureau” (Baer et al. 2012).

Although it is too early to tell the result of this, there are a number of causes for concern. As Kelly Gates has argued in the American context, aggregating transaction data has been a core aspect of the “financialization” of the U.S. economy. There is reason to believe that SIM registration could come to be a key resource in the finance industry’s effort to define, measure and differentiate populations, with some people being seen as profitable, and others excluded. While there are benefits to improving access to financial services through better data analysis, there is also a more worrying side that requires transparency, consumer empowerment and effective regulation. Is the financial inclusion community ready to address these new issues?

Furthermore, early reports from Kenya suggest that SIM registration is having unintended consequences on mobile competition. Safaricom, which controls more than 60% of the market already, seems to have benefited due to both the existing registration data from M-Pesa customers and their enormous network of M-Pesa agents who are able to register subscribers where others cannot. For example, Martha Nambengele, a rural Kenyan, switched to Safaricom from a rival operator: “As an alternative, I moved to Safaricom which I found easy to register because the M-Pesa kiosk is just a stone-throw-away from my house” compared to the next closest registration location 7km away.






Conclusion


It may be the case that desirable outcomes emerge from SIM card registration - indeed, the exclusion from systems of formal identification often harms the poor who are unable to access important services - but the growing chorus of support for such positives must be complemented by steps to avoid the downsides; in the case of SIM card registration in Africa, this has rarely happened.

As the chaotic start to 2013 in Kenya shows, SIM card registration is not a straightforward process. Nor should it be considered a straightforward policy: much more debate about the consequences (intended and otherwise), as well as new rules about the use of that data, is required, from both the financial inclusion community and elsewhere.
 
Kevin P. Donovan is a researcher at the University of Cape Town. His IMTFI-sponsored research focuses on biometric identification, mobile phones and privacy within financial inclusion efforts.

Friday, January 11, 2013

Gaming the System: Institutional Cultures and Regulatory Framings


"Resistance to e-Money in Poor Remittances Receivers' Families, Case in Lombok Island, Indonesia" was structured with Catur Sugiyanto delivering the main presentation and Tiar Shantiuli and Zuhrohtun Zuhrohtun Sugiyanto (pictured above) fielding questions. Researchers visited about 200 households with at least one family member working abroad and asked questions about how remittances were handled. 66% of the informants were female, mostly in their twenties and thirties.  Most identified themselves as farmers with elementary education. 83% of the remittances sent by migrants from Lombok came from Malaysia, and 16% came from countries in the Middle East, such as Saudi Arabia and Abu Dhabi. Researchers were trying to answer whether there has been any shift from cash to mobile money or e-money among remitters and those who receive remittances. Bank transfers accounted for 46% of remittances, and Western Union accounted for 35%. Other forms of remittance service providers include POS Indonesia and Pegadaian, as well as traditional transfer mechanisms.

The cash transfer process involves showing a PIN in the form of an SMS, showing an ID, and filling out a form. This last part might be "tricky," in Sugiyanto's words, and less literate clients often needed to ask a person to help. There were people around to help, but that also meant that there was less privacy. In fact, because the form is excessively complicated for recipients to complete, they must rely on "tekong" or unlicensed agents. Others carry cash by hand to the airport, and researchers showed crowds milling about near the terminal for this purpose. Over 80% of people in the region have no bank account, but 80% do have a mobile phone, so it seemed logical to ask whether this population would be willing to use mobile money. Researchers relied on Ram and Sheth’s resistance to technology framework.  They discovered that in fact mobile money is not easy to use, not convenient, and seemingly well-suited only for high class and well educated people. Informants also expressed a need for a traditional face-to-face banking services.

"Betting on Chance in Colombia: How Game Operator Networks Succeed in Providing Financial Services to the Poor While Other Networks Stay Behind" by Ana Echeverry and Coppelia Herran presented work that considered the relationship between financial inclusion and get-rich-schemes structured by games of chance.  Although the team identified themselves as part of a research network sponsored by a design consultancy called TOCA in Chicago, they both live and work in Columbia. Their paper explored how game network operators succeed in providing financial services to the poor while other networks fall far behind in reach and effectiveness. The gaming they described was constituted by a kind of lottery, although it was less expensive. Small booths in every corner store in the country, along with some street vendors, facilitate participation by using a dataphone or POS. Of course, unlike currency exchanges, there could be a dramatic value duality here, since chance structures the betting game. Ironically, the poor were the ones that played the most and sometimes became dependent on what could be an activity that worsened their financial situations.

Researchers did not deal with the betting aspect of these financial transactions but rather focused on the rest of the services, which were impressive given a penetration of 46,000 terminals in addition to all the mobile dataphones and a structure that could prepay utilities, communication, and media services.  In a country of 46.9 million people, there were almost as many phones. While banking accounted for 7.7 billion during a four year period, game networks represented 3.8 billion in remittances in a single year, and indicated that this approach was often more important to many than conventional financial inclusion.  The group did video ethnography work with 18-24 informal workers and street sellers. They presented contexts of vulnerability, displacement, parental absence, armed conflict and territorial disputes between state and illegal groups, including guerrillas and narco-traffickers, who might attempt to control public space.  They also explained the concept of "rebusque" or "re-search" to illustrate how informal workers might be searching repeatedly for any increment of money. With no access to credit, restrictive regulations, and high banking costs, microfinance didn't present them a workable business models.

Researchers focused on contrasts in Columbia rather than absolute numbers and engaged with questions about their informants' values instead of merely using a statistical survey.  They argued that looking for the values that drive the behaviors of people could generate a better solution.  Because game networks rely on a common process for a variety of transactions, financial practices seemed simpler, and this common process was seen as more important than a common interface or device.  One password entered connects them to all their needs: paying bills, buying minutes, and managing utilities all on one ticket via the chance seller’s device.  Often informants used alternative paths for finances by borrowing from criminal gangs.  Such payday loans with daily payments might mean that a fifty dollar loan carries a ten dollar surcharge, but informants described liking these arrangements, because they were accessible and immediate and were consistent with the short cycles of investment and working capital to which they were accustomed, which was called "planting" in Columbian slang.  One person actually explained that "we are poor but not stupid."

Bending the rules of public space for the right to work was often acknowledged as being acceptable by the poor of Columbia.  Because permanence on a site is a sign of stability, there were territorial conflicts and difficulties establishing credit for many. For example, transactions done on corners and off grass were understood to have pseudo-legality.  Some claimed that permits were in process, and others claimed chairs and tables as they squatted. Public space became an important intangible asset, and they asserted that it functioned as currency although it could not be cashed.  Game network services were just "one piece of the puzzle" because they did not include credit, and this area remained a void from the researchers' perspective. Illegality supported legality, and informality supported formality as a result of this gap.  To pay for the services of government and corporate infrastructures, sometimes the poor had to rely on criminal enterprises. Researchers argued that in visualizing opportunities models like guilds and associations could be helpful in understanding eligibility and provide recognition for their contributions to the local economy, as in the case of buying fruit from farmers markets.  Sustenance rather than entrepreneurship might be much more important for this audience by amplifying value, simplifying access, supporting continuity, and regulating transparency.

Kevin Donovan of the Centre for Social Science Research at the University of Cape Town presented last in the panel session with "Composing Development? Biometrics, Smart Cards and Financial Inclusion in South Africa's Social Protection Initiative" with research from South Africa that reflected an historical "mania for measurement" in a country that was today "awash with statistics." Although biometrics was a legacy of the apartheid regime, as a modality of power that controlled human mobility that dated back to the introduction of fingerprinting in 1891, it continues today as a way to manage the disbursement of small cash grants for old age or disability and could be a part of democratic contestation as a rule-based activity.  He argued that statistics serve as a "technology of trust," and that the image of perverse incentives to have children out of wedlock in order to qualify for funds was actually more complex in offering a range of types of benefits through grant programs.  He noted the importance of civil society’s “guerilla auditors” and cited the work of Kregg Heatherington on Paraguay to understand the political dynamic at work.

Given the scale of the country, however, there have been major implementation problems, such as how to connect more than 10 million pockets to the National Treasury.  The government's contractor, NET1, has enrolled 21 million citizens in its biometric initiatives and may be as inclusive as mobile phones and propagates an ideology of objectivity and rationality.  Supposedly "ghosts" or duplicates were being removed from the system, but Donovan argued that this was actually a "myth," and he quoted Speaking into the Air? A History of the Idea of Communication by JD Peters on doubts that "communications will solve the problem of communication" and "better wiring will eliminate the ghosts."  Donovan also challenged the conceit that "bodies were stable unchanging repositories that could be turned into information in a database."

Biometric failures seemed to be inevitable.  Furthermore, race, class, gender, sexuality, and disability were expressed in ways that fostered misidentification.  For example, a cut on a finger or a history of manual labor might inhibit accurate machine reading.  Nonetheless, this system was likely to continue in its present form, according to Donovan.  Many South Africans might be suspicious of fingerprinting, but they might also be in great need of cash.  They may even see the payments as "gifts" not entitlements and so put up with biometrics for the near future.  Without a strong privacy lobby or strong data integrity laws little was likely to change.

Donovan closed with more speculative remarks about the potential to depoliticize grantmaking and the intersection of biometrics with more contested financial practices.  He asserted that simplified technical systems only allowed for yes/no answers rather than processing more complicated questions about causes of poverty and might negate legitimate livelihood strategies as an impersonal machine replaces an understanding bureaucrat.  He called upon the theories of James C. Scott about "infrapolitics" to explain everyday acts of dissimulation such as grant fraud.  He also discussed how politics involve getting inside the "silver box" of the technological system and how the removal of subjective discretion is biased toward those that control the technology, for example, by quashing people’s own ways to gain access to these payments by sharing knowledge about eligibility.  South Africa has both a developed financial system and a large informal economy, which can exacerbate existing exploitation of the poor through automatic deductions.  Digital banking means digital data trails in "the dark side of financial inclusion."  The "standardizing and formatting of the poor" have both positive and negative effects.

This panel about scams, betting, and fraud might not necessarily match the conventional financial services model and narrative of development, but these seemingly subversive practices do reveal how digital mobile money might have unintended consequences.  In characterizing financial inclusion, the words of an NGO official might say it all: "Financial inclusion means your money isn’t with you."

Final remarks from  IMTFI's Bill Maurer summed up the two days of discussion by offering some tentative glimpses at the provisional data from the group that are understood to be works-in-progress. He noted that Jonathan Donner showed that we were getting a real sense of people’s practices around objects, not just the objects themselves, such as forms of money or the technologies for storage or transfer.  The conference often emphasized the connections between practices and the materiality of objects, particularly the materiality in relation to embodied practice and the materiality of experience, as documented in the video that came from the market in Ethiopia, which showed a "world of bags and baskets," of containers for money from salt and coffee kept separate, which was also a world of gesture and physicality and the ways that "you call the guy back."

Maurer asked how we understand the materiality of practice in a changing world, a world in which dematerialization of money is a real trend in which the dynamics of concealment and display function in constructs of invisibility of money and wealth. Maurer argued that we assume that we have inherited a world of progressively greater dematerialization, although the documents and data storehouses of ancient Mesopotamia were succeeded by the minting of the first coins. We experience abstract circulation as "new" but it might be old, not just very old but ancient, a world of data, like the one captured in cuneiform tablets.  He also asked if money really is ever de-materialized in the current age, particularly when the tangibility of mobile money was so present for the visually impaired in which digital money was still a world of sound and a world of touch.

As Maurer pointed out it mobile money also exists in a world of "helpers" with economic practices of assistance that also open up a world of danger.  He argued that researchers still have problems trying to understand trust, which is not merely about peer-to-peer transactions but also about group identity.  In these mobile economies of affection.  Particularly in the presentations from Latin America, the audience was invited to consider not just individual drives or affect, but something more collective.  He also asked how the state aligns with collectivity and the public and how alignment fails to happen or how there may be more than one state or one part of the state or state interactions.  Finally, he observed that there continued to be suspicion around the dominant financial inclusion agenda and suspicion about visions of mobile money that transcend existing cultural practices and imagine that the client is only the individual.

As discussions continued after the formal conference, apparently participants would consider particular keywords: 1) institutions, 2) architectures, 3) inclusion & exclusion, 4) mobility, and 5) propositions and prospects.  Maurer argued that we have become more sober and more clear-eyed.  Are certain questions getting un-asked in the name of a technical fix to the problem?  Maurer wondered aloud about the potential de-politicization represented by a technical approach to the world although the world we work to “reveal” is a world already filled with people who are fixing the technics, creating new systems of material and practice, repurposing, refunctioning, and hacking by making do and getting by.

Wednesday, December 19, 2012

Mapping the Terrain: Designing New Mobile Money Models for Financial Inclusion



Roxana Barrantes Cáceres and Judith Mariscal's "Banking the Poor through Mobile Telephony: Understanding the Challenges for Expanding Mobile-Based Financial Services in Latin America" presented comparative work on mobile money that examined adoption patterns in a number of countries, including El Salvador, Guatemala, Paraguay, and Peru. Researchers looked at how experts' perceptions functioned within particular institutional frameworks that included the regulation of financial systems, the promotion of financial inclusion practices, consumers' protection advocacy, and telecommunications regulations.  They also examined market forces that included competition in financial and telecommunication sectors and innovation in telecommunications markets.  However, their project also included end user experiences of mobile money that depended on branchless banking infrastructure and deployment of agent’s networks.  In sum this matrix of institutions, markets, and end users indicated a need for different kinds of partnerships, because there were so many daunting obstacles in the Global South that inhibited change.  For example, ATMs had the highest levels of penetration in El Salvador, but even the most basic innovations in electronic banking had low penetration generally.  Furthermore, they argued that other aspects of the necessary environment for a flourishing mobile banking model had not been met, a point that they underscored by saying that the institutional environment may be easier in some regions but basic conditions at the notional level continued to be lacking.

In understanding how to overcome obstacles to adoption in Central and South America, the group suggested a specific case study in Mexico could point the way to success in the future.  Researchers studied a town with 2,0000 inhabitants in Oaxaca’s mountains with an 83% indigenous population. The site benefited from flexible requirements for opening a bank account (2009), the existence of branchless banking (2009), the interoperability of mobile banking platforms, a commission to lead coordinated financial inclusion efforts (2011), and the presence of government as a supplier of connectivity (2011).  Local initiatives also received a boost from some donations from a Chinese equipment provider.  The end user environment also benefited from an unusual degree of competition in banking services for a rural area: three services were present. TRE methodology correctly identified necessary conditions as follows: 1) business interests were aligned (supply side), 2) regulations were flexible (demand side), and 3) financial and technology education was promulgated (demand side).


"Impact Research of Farmers' Access to ICT-based Decision Software on Household Savings Generation and Credit Loan Payments" by Allerine Isles of the Philippines opened with a stock photo to signify how powerful the hopeful imagery could be in financial inclusion initiatives, where mobile banking was like a red flower and the researcher was like an "excited child" in a scene of beauty and awe.  Although she understood the lure of such narratives, Isles implied that her critical mission to understand how mobile banking changes farmers might challenge such iconic simplicity.  She chose 111 farmer respondents from the Malapatan Multi-Purpose Cooperative and 112 farmer respondents from the First Consolidated Cooperative, communities that differed in their access to shipping and relationship to urbanization. (The image above comes from the Malapatan Facebook page.)

Isles described a variety of software services designed to improve the management of cooperative member finances and productivity.  She explained how Agri ICT Services include a nutrient manager, a crop manager available by 2014, e-Extension and Elearnng (ATI), and an agriculture and fisheries market information system.  (For more about the debate about how much market information promotes economic development, see coverage of the second presentation on this earlier IMTFI panel.)    Unfortunately, such digital regimes often overlook the importance of certain social functions of these cooperatives and how farmers understand their own group membership.  Furthermore, farmers' saving methods are still mostly at home, and borrowing is still mostly determined by informal loan histories.  Moreover, unplanned expenses, which might not be part of the digital model, continue to be the largest challenge to savings.  80% of the farmers she studied inherited their farms, and many also were reluctant to hire farm helpers, which might dictate crop choice.  As she explained, corn might associated with the supposedly “lazy farmer” while rice is relatively labor intensive in comparison. She also found a high demand for farm technical assistance, cultural practices in which farmer entrepreneurship not embraced, and complex savings and credit payment patterns.  The situation for farmers becomes even more complicated as they seek coping mechanisms to adapt to climate change.  Often TV, radio, and printed materials were where farmers look for information rather than on the Internet or mobile phones.  Based on her research, Isles insisted that access to ICT services was actually not correlated to the richness or poorness of area, and that many of her informants still prefer person-to-person interactions.  Thus, she observed, the relationship between access to ICT services and repayment capacity continues to be far more complicated.

Eduardo Diniz, Adrian Kemmer Cernev, Charlotte Guy, and Nathalia Moreira's "Mobile Payment Adoption in Brazil: Investigation on a Pilot Implementation"ended the session. Presenter Adrian Cernev, speaking for the Microfinance Study Center GVcemf, noted that it was his second time at IMTFI.  He described a landscape of 195 million people and 260 million cell phones.  He pointed out that 82% of people used prepaid services on phones, while only 45% had traditional bank accounts.  At the level of access to infrastructure, the move to mobile money makes sense in a nation with almost 100% cell phone coverage but a banking system that only covers the affluent parts of the country.  He focused on the case study of Banco Palmas in Fortaleza, which is not only an MFI but also a neighborhood association in one of the poorest parts of the country.  (Banco Palmas' official website is here.) 30,000 people live around the neighborhood, where researchers said they "do many things" and were urged to "buy inside neighborhood."  Many of the economic activities promoted are designed to further self-sufficiency, such as training to make clothes.  More than 50 community banks have emulated this model, and many actually have their own currency to keep consumption inside the community.  These internal currencies seemed to be an "interesting case" to pilot mobile payment systems.  In addition to commercial services provided by corporations, the main financial actors include the government bureaucracies that handle CCT or conditional cash transfer programs, which currently serve 30 million families or almost 40% of the population through the Ministry of Social Development.   (See the final paper of this IMTFI panel for information about CCT projects in another national context.)

Researchers studied contacts with different agencies and assessed the state of the pilot project today, which has 1400 registered users of whom 500 are active in a system with no mobile payment and no network externality in which people enrolled either from a security motivation or the pursuit of a free chip for one's cell phone.  Users adopted creative forms of appropriation in a system that includes the possibility to have two operators of a device and the availability of aggressive plans to make calls in cheap ways. Doing research was challenging, however, since the neighborhood study was "not a secure operation," and the team was "not able to bring cameras." With only four merchants participating, there might be "no significant use," but researchers wanted to examine the question of informal merchants' governance.  They also interrogated the expectations of the project, the timeline perspective, and the need to model conflicts.  For example, mobile operators like Vivo might want more market share, Redecard might want to channel conflict with the POS system, MasterCard might want to wait for the whole financial ecosystem to be mature in 15 years, Banco palmas might want social inclusion, and Caixa might want mobile banking.  They also noted operational failures when  interoperability was stymied by a closed system by design.  Ironically the team found that feedback to interviewed actors was one of the benefits to participating informants, since "they don’t talk to each other."  Thus it was actually the researchers who were facilitating communication in ways that addressed the governance gap.  Next semester the group plans to start data analysis, including group comparisons, by working with the Project ELAS database, information from Bolsa Familia women, and government data.

Saturday, December 8, 2012

The Keys to Those Locked Out: Inclusion and Exclusion in Mobile Money Systems


Keychains became important symbols at this year's IMTFI conference, which was apparent at the first panel of the second day, where participants could receive both a hand-made keychain from a Kenyan women's collective or a corporate keychain from Safari.com complete with bottle opener.  As the second day of discussion at the conference began, IMTFI Director Bill Maurer noted yet again the need for social infrastructure and the obligation to acknowledge resistances to mobile money and users' desires for the tangibility and substance of money as part of the lived experience of material culture.

Ndunge Kiiti and Jane Mutinda's "The Use of Mobile Money Services and Platforms among the Visually Impaired in Kenya: Any Impact on Poverty Reduction?" explained that it was "women who challenged us to look at this question" as they processed data from informants from 21 women’s groups devoted to economic and social empowerment.  Among that study there were fourteen women who were visually impaired, and Kiiti, Mutinda, and their collaborators noted some significant ways that they were different from their sighted subjects.  With “tons of data,” transcripts from interviews, and developing themes, the team found themselves reconsidering basic questions about inclusion.  Blind mobile money users were generally dependent on someone else, they had to give their PIN number away to make transfers, and they often encountered problems with unscrupulous agents as well.

This is important, because approximately one quarter of Kenya’s total population is impacted by disabilities, and 518,000 are visually impaired, according to the Kenya Union of the Blind. Only 21% of children with visual impairment attend school, and there is also a significant poverty-health link that perpetuates preventable problems with childhood blindness.  As the researchers noted, “Poverty and Visual Impairment are brothers,” and M-PESA services already tend to benefit those with higher economic status.  Rather than merely focusing on developing new technologies the researchers argued for also building "social infrastructure" and community education about how "disability is not inability."  Existing attitudes can perpetuate dependence that only worsens issues around privacy and access, although Section 54 of the Kenyan Constitution promises opportunity for the disabled.

Although mobile money technologies could be attractive the the visually impaired because of their affordability, promotion of independence and privacy, security, means to improve livelihoods, diversification, and support by policy, many obstacles remain, such as cost, the lack of autonomy of the disabled, their distrust and vulnerability to fraud, the difficulty of breaking the poverty cycle, network power, and the constraints of reality in practice, particularly when Safari.com largely functions as a monopoly.  However, researchers also noted that the disabled and the organizations that serve them have developed many workarounds, such as the soda caps being used for a Braille sign in one case.  Policy documents would seem to be on the side of more work to guarantee access and more creative approaches to implementation, which include the UN Convention of the Rights of Persons with Disabilities (2006), the Africa Decade of Persons with Disabilities,  The Persons with Disabilities Act of 2003 in Kenya, and documents from the International Labour Organization Convention.   Kiiti also told the inspiring story of Dennis, a visually impares M-PESA agent, and showed him doing work from his mobile money booth.  She argued that mobile money could be creating employment opportunities for the visually impaired as well as providing services for them. She and Mutinda also insisted on the need for effective partnerships and a multi-sectoral approach in order to adapt to frustrating and even impossible situations.  The pair closed with a student-produced video and discussed how they were engaging students at both their academic institutions.  The video,  "Addressing Poverty through Mobile Technology" showed testimonials from the Vinya wa Aka Women’s group and complaints about trying to address problems through technology alone.  Informants were relieved that they could avoid the trips to Western Union that could consume an hour of time, but found that just checking balance was difficult for the visually impaired, and basic services were priced higher than they were for normal users.  The video ended with the promise of better system and hope for better corporate engagement.

Rosina Nasir's "A Study on Association of Social Capital with Microfinance and Local Saving Programs among the Muslim Poor in Hyderabad, Andhra Pradesh, India" asked questions about the "trust" that resides in the financial inclusion model and contrasted the dynamics of self-help groups with groups designed specifically for microfinance initiatives.  As she explained, self-help groups emphasize the empowerment of women, their inclusion in the labor market, capacity-building, and social mobilization.  In India such groups have grown from the 500 groups in initial pilot projects in 1992 to about 8 million with weekly meetings and team leaders.  (For details about this history, see this report.) Other groups might place an emphasis on targeting savings not on the women themselves, although trust is responsible for less default and social concepts should be foregrounded, according to Nasir.  In the microfinance model, particularly the "classic five-member Grameen Bank model," she discovered self-selection and homogeneous groups, but trust missing in the paradigm building on joint liability that is primarily a business model meant to be profitable by reducing risk. Nonetheless, trust, shared knowledge, and reciprocity remain important, as are perceptions of social relationships at the individual level.  Nasir argued that it was important not to ignore theories of social capital, and she described in detail a case study of hurt feelings in which a woman's loan application was turned down, supposedly due to attendance issues, although the women felt dissatisfied with this explanation and awkward in social interactions with other group members.

Simiyu Wandibba, Stevie Nangendo, and Benson Mulemi's "Gender Empowerment and Access to Financial Services in Machakos County, Eastern Kenyan" opened by citing the research on gender of others at the conference and noting how this was clearly an important theme at the gathering.  Their findings seemed to indicate that "new financial service technologies embody gender differences." They listed research questions that included: how do MMT remittances and payment flow differently along gender lines in the study area, and what barriers does gender present?  Researchers showed areas  of competition in Kenya and the fluctuation in market shares generated by upstart companies challenging the dominance of M-PESA, such as Tangaza.  (An interview with Tangaza's founder is here.) Researchers noted problems with assuming mobile phone ownership when people may only have a SIM card or be borrowing devices.  Researchers focused on the Turkana and Machakos regions with purposive sampling 75 male and 75 female in each of three administrative districts.  At this point in the study they are working with information from 205 respondents of the 450 planned and have also designed the research study to include focus groups.  Anxieties remain among Kenyans using mobile money, particularly irritation at network delays and fears of fraud, and many were also afraid of registering SIM cards or sending money to the wrong person.  Unlike other IMTFI researchers who argued for a slower uptake of mobile money for novel uses, they noted the role of money in social maintenance, even by evangelical organizations utilizing SMS transfers.  As a general pattern, they observed that women received more transfers than men.  Customers reported reduced waiting times, fees lower than banks, and many convenient alternatives.  They liked the convenient, affordable, accessible, and instant way of accessing financial resources.  At the corporate level, researchers described how Safari still leads but other service providers have provided some fluctuation in the market, although they claimed that the whole system could be more efficient with a more level playing field.  In general, they found both negative and positive implications of mobile money use, including financial empowerment and social empowerment, which occurred at the same time as new role conflicts and social strains, particularly around perceptions that men were abdicating their responsibilities and engaging in secret transactions.  However, sometimes there are also improved family relations, as livelihood and security are supported.  Many women were also able to leave marriages in which they were unhappy, because mobile money allowed them to pay rent thanks to family contributions after a divorce.

Thursday, December 6, 2012

Don't Take the Money and Run: Architectures of Mobile Money

The final panel of the day "Architectures of Mobile Money: Constructing, Combining, and Converting Platforms" opened with moderator Gustav Peebles thanking the IMTFI for creating another kind of "bank" by making its database of research available.

The first presentation on "A Study in Tracking the Shift from Savings to Remittance on the Mobile Backbone: Findings from EKO, India” by Ishita Ghosh and Kartikeya Bajpai examined the partnership between EKO India financial services and the State Bank of India in relationship to initiatives to shift to mobile electronic money.   Researchers focused on how EKO could furnish a technology platform to interface with a public sector bank and gathered data from Cashpor and Saija  and examined four sites: New Delhi, Patna, Lucknow, and Varanesi.  Bajpai explained how working with 38 customer interviews, 13 agent interviews, information from 5 EKO representatives, information from 6 bank/MFI representatives, and observational data, researchers found that the driver is the MFI (microfinance institution) rather than the EKO customers, as they worked with a population of users represented by 26 men and 12 women of an average age of 33.  (Researchers were unable to find any female agents to interview.)  They also discovered that agents in their study earned 5000-30,00 IN, while users earned 1000 to 10,000 INR monthly.

Ghosh contrasted explicit and implicit needs-driven phenomena and emphasized the difference between one-time transactions and long-term transactions and also noted the need for providers to invest in outlays to promote financial literacy.   She also presented both success metrics and technology/process failures.  Customers might trust the lesser known EKO brand, the state bank, or the agent, but researchers also found situations when customers knew neither EKO nor the agent, but did a test run with a small sum of money and decided to commit to use of the service. For such customers it was much more difficult for them to test the savings products than the remittance products. There was also some SBI–EKO tensions around perceived non-completion of financial inclusion quotas by EKO and.EKO's perception of non-viability of financial inclusion efforts in some villages.  In understanding the SBI-EKO liaison relationship, researchers also found branch-level decisions to push customers towards EKO, even if banks were not technically allowed to refer customers to specific services.   By linking branches to the processing of payments, researchers found the the uptake of services could go beyond marketing individual financial products to the development of external relationships.  EKO cannot generate its own customer base, as a technology service provider, and therefore depends on meaningful collaborations with other institutions to do so.

Jenna Burrell, Janaki Srinivasan, and Richa Kumar presented next about "A Work Practice Approach to Understanding Actors in Agricultural Markets: Revisiting the Fishermen of Kerala, India."  As Burrell explained in introducing the project, the group's study was designed to test the claims of what has become a classic in the field: economist Robert Jensen's article "The Digital Provide," which focused on the cell phone not as a tool for mobile money but as a tool for the transfer of information, particularly price information that is variable and fluctuating but important for making decisions about trade.  Jensen argued that mobile phones allowed Kerala fishermen in his study to get a better price and bypass exploitative middleman.  However, Burrell described herself as somewhat skeptical of some of Jensen's claims, based on her own fieldwork in Ugandan fishing communities.  Jensen's article foregrounded a particular formula, in what Burrell granted was an "ingenious study," derived from survey data on fishing units that found prices stabilized.  Jensen's "parsimonious model" seemed to invite counterargument from more holistically oriented researchers using ethnography to apprehend more directly people's physical and social actions with phones.  Unlike Jensen, who works backwards form indirect evidence, IMTFI presenters talked to fisherman not to disprove the economic model but to put anthropology in dialogue with economics and introduce some "mess" in a seductive model that seems convincing and clear.

Presenters used a number of illustrations to show the variety of circuits of exchange in Kerala, such as the picture reproduced above.  While Jensen only studied sardines, researchers looked at a range of fish varieties.   Mobile phones first made their appearance in 1997, and Jensen focused on three districts in North Kerala, however researchers noted significant differences in shore geography (sandy vs. rocky), weather, and religion between southern and northern Kerala, which had consequences for the kinds of boats that were hired, the ownership models, and the roles of “producer and seller,” which were extremely diverse.  Even the variety of nets, hooks, and lines played a role in fishing prices and economic success.  Furthermore, researchers noted that women were never mentioned in Jensen’s paper, despite the fact that gender could be important in evaluating the resources available for sellers.  Researchers recognized the investor/auctioneer as key actor, as a person who has invested in the boat and who might be less likely to try unfamiliar markets or risk novel arrangements in response to relatively small price differentials.  They also described various categories of buyers, including export agents, wholesale agents, fish vendors, and waste procurers.  Burrell's group also acknowledged the role of scavengers and church tax collecters as actors in the scene.  They argued that the use of broad categories of fishers and buyers obscures many low income groups and places limits on the imagination, so that a select set of ideas is turned into a system that validates existing SMS market-priced systems and discourages the development of other alternatives that recognize qualitatively different uses of phones and facilitate new ways of designing.  Conditions in North Kerala that Jensen used make it a special case, and there are problems with relying on aggregates and averages.  Check out Beyond Market Prices for more.

The day ended with Eric Osei-Assibey's fascinating presentation on "'E-SUSU' Operation: Can Mobile Money Revolutionise an Ancient Saving System Among Indigenous West Africans?"  Osei-Assibey described "susu," an ancient form of saving still practiced among low income earners in Ghana, particularly with small amounts of money from market women.  Susu operators collected the same small sum of money daily from market women and then returned the total sum -- minus a one-day contribution commission -- at the end of the month.  This system seems very rational for market women who don’t have time to leave their wares and have very little tolerance bureaucracy, especially since many such market women are illiterate.  The traditional system is also flexible for changing circumstances with a relatively quick turnaround time that provides opportunities for microsaving for the unbanked.  Of course, the traditional system also has many potential problems, including an overdependence on trust and the lack of legal recourse to deal with default or fraud.  After all, it does not involve any legal documentation, only a piece of card to record daily contributions.  Susu operaters travel on foot, bicycle or motorbike so financial services are also extremely limited in scope, and operators are prone to robbery or attacks.  In addition, inability to work due to illness by operators can impact many customers negatively.

Osei-Assibe argued that Rogers' 1962 work on innovation adoption or how ideas and technology spread through culture was improved by newer work on the innovation-decision process published in 1995.  (Diffusion of innovation is an important area in many fields.  Osei-Assibe presented a technology adoption framework that includes knowledge, persuasion, decision, implementation, and confirmation.  He collected data from traditional Susu users and from Susu operators, who were often surprisingly young because of the need to cover ground.  27.8 % of the operators had higher education, while most users seemed to have much lower educational levels.   Focusing on 10 local markets in Accra and 6 local markets in Kumasi, Osei-Assibe gathered data from structured questionnaires and focused group discussions.  He found that small collections were the norm of 50 cents to $2.50 a day.  He also found a high awareness of mobile money at a 83% level, 59% of the operators saw mobile money as a perceived threat. 

Wednesday, December 5, 2012

Rough Going: Mobile Money's Agency in Everyday Behavior & Practices


In the third panel at the IMTFI annual conference researchers described frustrations and challenges involved in the introduction of mobile money practices. Mani Nandhi and Deepti Kc's "Evolving Participatory Relationships for Uplifting Urban Poor Rickshaw Pullers: Next Step Forward" detailed the difficulties of rickshaw pullers living in illegal housing in slums, 95% of whom rely on informal methods, in moving toward the formal economy.  (Nandhi has presented research at prior IMTFI and appears in the photograph above.)  Researchers used the model of "action research" aimed at 50 pullers. She explained that her plan to implement and study financial change included providing rickshaw drivers with UIDs (unique identification cards) that were issued India government as a way not only to facilitate social mobilization but also to build trust.  After obtaining the UID AADHAR card, rickshaw pullers could open a mobile banking account, but pullers’ willingness to participate was extremely limited because of cynicism, disbelief, distrust. and lack of enthusiasm grounded in past histories of financial failure.  With the initial implementation plan, researchers found it took 61 days for pullers to get accounts that should have been immediately set up, and the first puller failed to deposit successfully  The CSP also lacked sensitivity, because they focused on markets for remittances not saving.  Field workers also had to deal with a range of chicken and egg problems among the dispossessed outside of the formal economy.  Thus they undertook a change in field strategy by linking with ICICI-EKO mobile banking, which allowed rickshaw pullers to immediately see rewards.  Nonetheless pullers still suffered from post-purchase anxiety, particularly given their desire for a familiar brand and the absence of ATM facilities.  She argued that this change in strategy in the "race to bank" was sometimes less like leading a horse to water and more like pushing mountains.


Vivian Afi Dzokoto and Elizabeth Appiah followed with more stories about challenges to adoption in "Making Sense of Mobile Money in Urban Ghana: Personal, Business, Social and Financial Inclusion Prospects," which studied 1250 people polled on mobile money use and derived rich data from ten in-depth interviews.  Appiah presented poll research, and Dzokoto observed that the interviews revealed that it was the financial situation that shaped adoption of the technology not the personality of a given user, since adopters were not particularly technophilic.  Often users adopted the technology under duress because a particular person was in a bind and needed to send money quickly.  The two researchers also drew on industry data, although because of companies' desires to keep statistics confidential, they couldn't reveal all their sources to document a slide showing the steady growth of mobile money.  One company made its own employees enroll in mobile money, but the expectations of providers and users clearly differed dramatically, and many were slow to seek payments through this technology.  For examples, when researchers suggested that mobile money could be used for church donations and tithing, informants responded with a "strange look" and defended the importance of cash as a marker of inclusion in rituals. Researchers argued that "Ghana will need to build a whole mobile money ecosystems," because agents argue that profit margins are too low  for them, so that it is actually "more profitable to sell bagged water."  When "nobody is driving the agent relationship," and customers suffer from the absence of agents and lack of cash, matters are worsened by an "information gap."  Nonetheless, researchers also reported a lot of optimism from the telco sector, even if competition made it difficult for them to acknowledge that they were "all in it there together."  Statements that "we will get there" and that "the building blocks are there" and promises that there were new marketing strategies that they were not at liberty to discuss ended the presentation on a positive note, although the country as a whole was still 97% still cash based.

Anatoly Gusto and Emily Roque's "Delivering Cash Grants to Indigenous Peoples Through ATM and GCASH Remit: Boon or Bane? The Case of Pantawid Pamilyang Pilipino Conditional Cash Transfer Program in the Philippines" also presented a sobering picture of the obstacles involved in delivering cash grants to indigenous people.  Researchers compared two types of cash distribution -- over-the counter distribution and ATM distribution -- in CCT or Conditional Cash Transfer programs, which are social programs that provide money subsidies to poor families, although disbursement of funds is conditional on sending children to school or sending them to health centers.  Roque explained differences between the education and heath systems.  For example, 85% attendance in school is required for eligibility in the education program, and parent leaders inform payees about where and when the next payments will occur.  Researchers gathered data from the Department of Social Welfare & Development, from the Land Bank, and from the beneficiaries themselves.  They surveyed thirty people from each group with a population drawn from Palawan in the southern Philippines, focusing on Rizal for over-the-counter distribution and Brook’s Point, which included both ATM and OTC.  The ATM experience was hardly friction-free, since users were exposed to heat and rain, and the process could take the whole day.  Although the OTC experience had shade and a roof to recommend it, the distribution site was still far from the community, so it still could take a whole day, despite a faster time with disbursement by human individuals.  Beneficiaries could only withdraw "what’s left" in their disbursement, so many reported "feeling happy" about perceived saving in meriting a bigger amount in next payout.  Nonetheless, researchers found that users were afraid to use an ATM card since it might be captured by a machine, and the limited currencies of the bills in ATM machines created problems for merchants limited in how they make change.  Over-the-counter distribution also was stymied by a fear of outsiders and rumors about putting tattoos on organs for users to participate in the system.  They also noted differences between the fall-back economies of Rizal (barter) and Brook’s Point.  Sadly Gusto had to fast forward through slides about gender relations and the use of plastic bags as storage to move toward the pair's conclusions about introducing the concept of money to some IP beneficiaries.  Of course, some spent money on the intended uses – education or health – but others merely took advantage of increased financial liquidity.  As Gusto noted in showing the cash in the plastic bag, money was perceived by beneficiaries as a medium of exchange not a way to store value.  He suggested that institutional partners should recognize the need to emphasize saving.  He also said that beneficiaries should be considered as "we" not "I" participants.  He concluded with a slide of the infamous "Gangnam style" dance and argued that financial practices were "like learning to dance" a "signature move," because they were not about the individual but about the group.