New bank account, who dis?

IMTFI Director Bill Maurer talks about fintech apps in this Dope Labs podcast by Zakiya Whatley, Titi Shodiya & Jenny Radelet Mast

Interview Transcript Excerpt:

Zakiya: FinTech is all around us and it can feel like these apps have been around forever, but that's not exactly the case.

Titi: Yes, so our first question for Dr. Maurer was when did all of this stuff start popping up?

Dr. Maurer: This really kind of hit the scene in a big way in 2008 and 2009 with the launch of the iPhone.

Zakiya: Yes, the iPhone launch in the U.S. in 2007. But the iPhone 3G came on the scene in 2008.

Titi: Revolutionary.

Zakiya: Changed everything.

Dr. Maurer: All of a sudden people have this really cool device that fits in their pocket and is basically a terrific interface into a whole bunch of different applications are a whole kind of appecology grew up around the iPhone and similar devices. And people in Silicon Valley and in the banking industry and payments industry started realizing, hey, this device, this suite of devices and apps could really change people's relationship to their money into the existing financial and banking infrastructure.

Zakiya: I love that he describes this as ecology because we've talked about ecology on a couple of different episodes.

Titi: Yes.

Zakiya: And so the ecology is just how different things usually in biology we say how different organisms interact with one another. But now we're saying, how do these different apps talk to each other? How do people want to access the information now that they have a smartphone? So it's really cool to think about this in the context of more of a relationship.

Titi: Yes. So these apps have created their own special environment.

Zakiya: That's right. So the first category we're walking through is personal finance. These are apps like Mint, Credit Karma, You need a budget, and even your personal banking app. Generally, they help you manage your spending and saving.

Dr. Maurer: These apps basically serve almost as like training wheels. Right. So it's like training wheels on a bicycle that teaches you a little bit about budgeting and investing or savings. It's usually not enough to get you where you need to go, but it gives you basic skills and a basic vocabulary. So then you can start talking to other people, to friends, to your parents, or even walk into your credit union or bank and start asking better questions.

Titi: And these apps or services can be really good for helping people make smarter financial decisions. This help comes primarily in two ways. The first is by data visualization or giving people charts and graphs to show them what they're really doing with their money.

Dr. Maurer: For so many people. Money is just coming in and going out and they're not really being mindful about it or paying any attention to where things are going.


Listen to the full podcast and read full transcript to learn more about algorithmic bias, personal finance, and gender & credit. Links below.

Via podcast: https://megaphone.link/GLT5697101460 or online at https://www.dopelabspodcast.com/listen (Lab 021: New Bank Account, Who Dis?).

Full transcript:
https://static1.squarespace.com/static/5b38f40b7e3c3a94b302ba0d/t/5e347323e051ef5d568babaf/1580495652102/lab+021+transcript.pdf

For further reading, view Filene Research Report: "The Lessons of Fintech Apps: Design Matters for Personal Finance​"

The Lessons of Fintech Apps: Design Matters for Personal Finance​

by Bill Maurer, UCI; Melissa Wrapp, UCI; Chandra L. Middleton, UCI; Vivian Dzokoto, Virginia Commonwealth University; and Jenny Fan, UCI

This research report from Filene's Center of Excellence, the Center of Emerging Technology at UC Irvine provides lessons to credit unions that may help ​improve how their services are​ perceived and that may help ​activate deeper engagement ​with younger members.

Executive Summary
Fintech-based personal financial management (PFM) apps are providing new ways for budgeting and investing. In an effort to attract or retain Gen Z and Millennial members, financial institutions have been quick to adopt products similar to Mint or Acorns. In the race to provide these services, few financial institutions have reviewed and explored the value that such products provide, and how people interact with and feel about budgeting and investing with these new apps.

What Is the Research About?
Filene piloted a study that tested three PFM apps for budgeting (Mint, Wally, and You Need A Budget) and two for investing (Stash and Acorns). Twenty-seven participants between the ages of 18 and 34 used an assigned app for one month. Each participant was interviewed before and after using the app. Focus groups were held to provide additional insights.

We set out to learn three things from this study:

• How do people use these apps? And how does the design of the apps shape the user experience?
• What are the apps really teaching users? Are there conflicting messages to “buy” in budgeting apps? And how do users’ behaviors change as a result of using the apps?
• How effective are the apps at getting people to improve their financial behaviors?

Surprisingly, we learned that traditional financial institutions are still preferred over PFM apps. Although the apps have their benefits, people still want access to actual people in their financial institutions. In terms of design shaping the user experience, good design begets credibility. Poorly functioning or shoddy-looking apps eroded trust in the financial institution.

The apps tended to raise awareness of participants’ budgeting or investing behaviors rather than change behaviors. For some, using the apps reinforced preexisting frustration or stress participants felt about their financial lives. With investment apps, some participants felt that the gamification of the apps promoted addictive behaviors.

Read additional takeaways, download the full report, and view summary slides here: https://filene.org/487